Lawyer Advertising: Headline: “Millions Recovered”

Allow me to decipher this headline for you. The same sort of marketing math is applied to the ‘millions recovered’ headline. This is referring to the combined total of all of their settlements or jury awards. Believe it or not, it isn’t that hard for a law firm to recover millions by handling lots and lots of smaller cases. I say, “show me the money!” That is to say, show me a list of actual big awards or settlements.