Yellow Pages Advertising
Looking for a lawyer in the yellow pages? Why? Yellow page advertising tells you virtually nothing about a lawyer or his/her qualifications to handle your case. And almost all of the ads look alike and/or say the same things. The yellow pages may be the worst place to look for a lawyer.
If you flip through the attorney section of the yellow pages you will see all the cliché advertising headlines hard at work. Do any of these headlines look familiar?
“100 Years’ Combined Experience”
“Millions Recovered For Our Clients”
“No Office Appointment – No Court”
“Settlements In 30 Days!”